Expanding your business across borders is no longer just an option—it’s a necessity. Whether you’re a manufacturer looking for trustworthy buyers or a retailer searching for competitive suppliers, the ability to build international B2B connections can define your success. But in a globalized economy, how do you actually find the right partners?
Here are real, tested tips to help you identify and connect with serious buyers and suppliers, no matter where they are
Start with Industry-Specific Trade Shows (Physical or Virtual)
Attending international trade fairs is still one of the most powerful ways to meet verified buyers and sellers. If travel is limited, look for virtual exhibitions. Many platforms now host sector-specific virtual events where businesses can schedule meetings, pitch their offerings, and get immediate leads. Make sure to prepare your product pitch in multiple languages or at least in English.*
Research Regional Business Directories
Most countries have local directories or chambers of commerce listing registered companies by sector. These can be great starting points to identify potential partners. Some may even offer matchmaking services or regional buyer guides. Be patient—it may take time to filter through—but it’s worth it to find active businesses with verified operations.
Use Keyword-Targeted Search Techniques
Generic Google searches like “food supplier in Brazil” or “B2B electronics buyers in Germany” can return millions of results, but that’s not always helpful. Try to combine keywords with location, certifications, and industry terms. For example: “organic certified coffee supplier Colombia B2B.” Then scan company websites for trade sections, distributor pages, or export info.
Leverage LinkedIn — But Be Strategic
LinkedIn is underused for sourcing. Use advanced filters to search by industry, job title (e.g., procurement manager, export director), and region. Connect with decision-makers directly. Personalize your message. Don’t sell immediately—start with an intro and a reason to connect. Join niche groups (e.g., “Global Textile Traders”) where buyers and suppliers are active.
Ask the Right Questions Before Committing
A professional catalog doesn’t mean a professional company. When you find a potential partner, vet them carefully. Ask:
- How long have they been in business?
- Do they have export experience?
- Can they share references or client lists?
- Are they open to sample orders or trial shipments?
- How do they handle logistics and compliance?
Red flags include poor communication, lack of documentation, and evasive answers.
Speak Their Language — Or Use Tools That Do
Language barriers can kill deals before they start. Try to communicate in the partner’s preferred language. If that’s not possible, use a platform that facilitates multilingual interaction. Tools that allow communication in multiple languages without hiring translators give you a serious advantage.
Use Modern B2B Platforms That Eliminate Intermediaries
Traditional sourcing platforms often act as middlemen, charge high commissions, or limit your access to full company details. That slows down real business. Today, there are new-generation B2B tools built for direct, international business, where you can publish your offers, search for opportunities, and speak directly with companies—no gatekeepers, no fees.
One such solution is SalesHalls.com.
SalesHalls is a free, multilingual B2B platform that helps companies worldwide connect directly, whether they’re buying, selling, or offering services. It supports over 80 languages, so you can reach real businesses in real countries, without needing to translate everything manually. You can publish offers, browse by country and sector, and get in touch without intermediaries. Whether you’re a small exporter or a large buyer, it’s built to simplify global trade.
If you’re serious about expanding internationally, it’s worth checking out. Just post your first offer—or search for what you need—and see who contacts you.
Real opportunities start with real conversations.
